Names in the News
When FS' parent company, North American Publishing Co., set out to launch this magazine in summer 2003, the launch team wanted to establish an editorial advisory board that would ensure it started out on the right foot and stayed that way. The board had to include people from all areas of fundraising who were entrenched enough to have a solid grasp of its history but still open enough to be able to see into its future and head there without fear.
Following is a sampling of lists available to reach men and parents as potential donors.
Protecting Privacy--and the Industry July 5, 2005 By Nancy Purcell Without an understanding of the realities of fundraising, list owners make easy targets for privacy advocates, and a cloud of suspicion can cover the innocent as well as the guilty. As list brokers and managers, it is incumbent on us to do due diligence on all mailers with whom we come in contact. Donor lists are the most precious assets of an organization, and ensuring their safekeeping and proper use is our most critical responsibility. List owners can do much to prevent trouble, too. Common sense is our best defense. 1. Offer opt-out frequently
As philanthropic giving languished for many sectors in the nonprofit world, environmental organizations experienced a modest growth in donations of 3 percent in 2003, to $6.95 billion, according to “Giving USA 2004,” the annual report on the state of philanthropy released by the Giving USA Foundation.
A chronic non-responder (CNR) is an individual who has been mailed a succession of times and has not gifted your organization. Mailers feel the effects of these non-responders with respect to the expense of postage, handling, list rental and materials. So how long should you continue to mail to these potential donors? Should you suppress these names? Is it worth the special handling? And just how do you figure it all out?