SAN FRANCISCO, CA, June 24, 2009 — Esurance, the direct-to-customer online auto insurance company, announced the winners of its annual grant program for charitable causes. For the past two years, Esurance associates in each of Esurance’s office locations nationwide have helped select worthy organizations the company supports for its cause marketing efforts. In 2009, to streamline the submission process and help connect its charitably-minded associates across the U.S., Esurance partnered with leading charity-focused social Web platform, YourCause.com.
REDWOOD CITY, CA, June 15, 2009 — StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009. StrongMail also announced a new framework to help direct marketers effectively leverage the two channels beyond the common "sharing" tools offered by other providers. The results and recommendations outlined in this announcement are based on data from more than 500 marketers who responded to an online survey from May 21 to June 1, 2009.
SAN FRANCISCO, CA, June 1, 2009 — Craigslist Foundation announces its 6th annual Boot Camp for nonprofit organizations and individuals interested in making a difference in their communities nationwide. It will be held on Saturday, June 20th, 2009, on the University of California, Berkeley campus. This year, the all-day program focuses on skills for connecting, motivating and inspiring greater community involvement and impact. Boot Camp '09 will place a special emphasis on community-building and the opportunities for collaboration among individuals, businesses, government, philanthropists, and nonprofits. Boot Camp precedes the 2009 National Conference on Volunteering & Service, in San Francisco.
Protecting Privacy--and the Industry July 5, 2005 By Nancy Purcell Without an understanding of the realities of fundraising, list owners make easy targets for privacy advocates, and a cloud of suspicion can cover the innocent as well as the guilty. As list brokers and managers, it is incumbent on us to do due diligence on all mailers with whom we come in contact. Donor lists are the most precious assets of an organization, and ensuring their safekeeping and proper use is our most critical responsibility. List owners can do much to prevent trouble, too. Common sense is our best defense. 1. Offer opt-out frequently