Nancy Purcell

Protecting Privacy--and the Industry July 5, 2005 By Nancy Purcell Without an understanding of the realities of fundraising, list owners make easy targets for privacy advocates, and a cloud of suspicion can cover the innocent as well as the guilty. As list brokers and managers, it is incumbent on us to do due diligence on all mailers with whom we come in contact. Donor lists are the most precious assets of an organization, and ensuring their safekeeping and proper use is our most critical responsibility. List owners can do much to prevent trouble, too. Common sense is our best defense. 1. Offer opt-out frequently