Back to School!
Getting the most from your training investment.
As you read the course description, ask yourself if it sounds like solid information or if it is it just a bunch of key phrases and buzzwords strung together. Are the takeaways that are promised in line with what you need in your career? Do the speakers have the background to speak out of solid experience? Do you feel adequate time has been allocated for the training, or are they (for example) promising to turn you into a planned-giving expert in four hours?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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