Back to School!
Choose a format that works for you
Webinars are great — unless you're easily distracted. Let's face it; you won't get maximum value out of the webinar if your screen is shared by the webinar and Facebook. And solitaire isn't going to enhance the absorption of material for the most part.
Long, long ago — like back in the 1980s — we had one choice for training: on-site. We traveled to a venue, stayed in a hotel (sometimes), were given lunch and two coffee breaks ("fluid adjustment breaks," as one speaker called them), and were pretty much out of touch with the office unless we wanted to stand in line to use a pay phone.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
