All in the Family
Nonprofits can help grow the next generation of donors by bonding with families today.
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Boomers and leading-edge Gen Xers are demanding intimacy from their charities of choice. Because the need for highly personalized service and treatment is greater, many organizations are maintaining state-of-the-science relational databases that provide one view of a constituent or family’s relationship with the organization — as volunteer, service recipient, event participant. At the same time, advances in production technology have provided communication processes and tools with high levels of customization, allowing communication with these households on a very personal level and providing specific, relevant information.
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- Mindset Direct
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