All in the Family
Nonprofits can help grow the next generation of donors by bonding with families today.
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On this evening, only one appeal met the test. A gift catalog from a conservation organization promised our family a wonderful experience and valuable lessons if we sponsored an animal they were working to protect.
This eye-catching effort spoke to us as a family, recognizing that this gift met not just the needs of the organization, but our needs as a family — to give to organizations making an impact, to teach our children about being charitable, to avoid the blatant commercialism of the holidays; in short, to change the world through our charitable support.
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