The term "Big Data" gets tossed around an awful lot these days, no matter if you're talking the business sector or nonprofit fundraising sector. But "big data is really about the small data," said David Acup, managing director of interactive marketing and membership at the Environmental Defense Fund.
Announcing the 2014 FundRaising Success Fundraising Professionals of the Year Awards winners.
In October, FundRaising Success held its fourth annual Virtual Conference & Expo, a daylong, online gathering that allowed fundraisers to listen to and interact with some of the industry’s most respected and innovative fundraisers. Our closing session was a panel discussion focusing on things nonprofits need to think about and do to grow and thrive in 2014 and beyond.
Doctors Without Borders uses new marketing best practices to extend its reach with "remarketing" and "retargeting" ads.
In the session "Three Bears — How to Plan a Mid-Level Program That Is Just Right for Your Organization," at the DMA 2010 Washington Nonprofit Conference, speakers Jann Schultz, then director of donor relations at Operation Smile; Susan Paine, then director of direct marketing at the Human Rights Campaign; and Cathy Finney, then associate vice president at MINDset Direct, offered keys to success when planning a mid-level giving program.
In our November issue, Multichannel Moxie authors Karin Kirchoff, VP of MINDset Direct, and Jeff Regen, general manager of the nonprofit group at Merkle, talked about baby boomers and the opportunities they present as donors.
On March 20, two of our Engage presenters — Karin Kirchoff, vice president of Mindset Direct, and Steve Kehrli, foundation development director at the PETA Foundation — joined TrueGivers' Charlie Cadigan and DonorVoice's Angie Moore for a lively discussion on direct mail's part in a multichannel fundraising strategy. Until June 20, you can still catch the archived version of this FREE webinar simply by registering.
It's no secret that society is going mobile, and that means fundraisers should be adapting to the mobile landscape as well. In our February issue last month, MINDset Direct VP Karin Kirchoff and Jeff Regen, general manager of the nonprofit group at Merkle, hit on "Resolutions, Reminders and the Mobile Revolution" in their Multichannel Moxie feature.