A Look Back — and Forward
What is your memory of the “state of fundraising” in 2003/2004?
Ellen Church, president, Craver, Mathews, Smith & Co.
We were worried about retention and the cost of acquiring new donors. We wondered when digital would surpass the mail as the No. 1 channel in our fundraising programs. We were focused on how we could convert more “regular” donors into monthly donors. We wondered how we compared to other groups in our sector in benchmarking reports. We were concerned about how the economy and decisions made in Washington would impact fundraising because it was year-end and we had a lot of hope and income resting on the last quarter of the year. And how can we get more younger donors? Oh, I’m sorry — did you say 2003/2004 or 2013/2014?