All in the Family
Do your organization’s core messages reflect these values? Do they illustrate that you have a shared interest in their children?
What parents need
One of the most effective ways to illustrate that you know your supporters is to support them in the most important role they play — as parents. The most important fact to know about today’s donors is that their kids come first. Regardless of their generational label, their parenting role drives most of their purchasing and, thus, their donating behavior.