Kristin Mccurry

[Editor’s Note: This is the first in a quarterly series of stories that we’re calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues that fundraisers need to think about over and above the day-to-day details of their jobs.]

According to the recently released Giving USA, there are now more than a million nonprofit organizations operating in the United States. This increased competition means today's donors are being bombarded — and our messages are becoming lost in a sea of appeals from other charities. By making your communications more relevant, you can cut through this current — and straight to the heart of your donor.