All in the Family
Nonprofits can help grow the next generation of donors by bonding with families today.
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Research conducted by the Daniel Yankelovich Group has deepened our understanding of what today’s — and tomorrow’s — volunteers are looking for in the organizations with which they become involved. They want to believe their volunteer time is spent meaningfully and is a reflection of their own personal values and ethics. Further, DYG reports volunteers increasingly say they want to be regarded for “who they are,” not just for “what they have.”
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