LW Robbins Digital Division Appoints 2 Senior Fundraising Professionals
Press release (Dec. 14, 2012) — Adcieo, the digital division of LW Robbins, announced the addition of two senior staff to its management team, with the appointment of Debbie Snyder as vice president of sales and marketing, and Thalia Driessen as creative director. Both Snyder and Driessen bring to Adcieo a wealth of knowledge and expertise in digital marketing services and fundraising.
"We are pleased to add these two industry experts to our management team," said Dennis Chyba, Adcieo president. "The addition of Debbie and Thalia brings both strategic and tactical leadership to their respective roles."
As the digital marketing arm of LW Robbins, Adcieo provides a variety of digital services, including:
- Integrated marketing and fundraising campaigns
- Website and mobile strategy and implementation
- SEO and SEM strategy, implementation and analytics
- Social media integration with e-mail and Web
- Database integration and custom development work
- Online display advertising and search
- Event marketing and fundraising
Ed Marino, LW Robbins CEO, added, "We continue to expand to meet the growing demands for digital services across the entire LW Robbins platform. It underscores our commitment to expanding our digital services offering to the nonprofit community."
Snyder's deep understanding of the nonprofit market, strategic planning, community relations and professional services makes her a valuable addition to the Adcieo team. In addition to her time at Merkle where she headed Merkle's nonprofit business development, Snyder's career includes a number of high-profile executive sales, marketing and professional services positions at Stratmark, Kintera, KindMark and EDS.
Driessen comes to Adcieo from similar positions at Blackbaud and Kintera. She is a results-oriented creative professional with more than 10 years of experience in design for the marketing, consulting and software industries. She has an innate ability to balance best practices, usability and visual concepts across all media. Her specialties include creative direction, art direction, team management, project delivery, branding and customer relations.