At last year's New York Nonprofit Conference by the DMA Nonprofit Federation, American Bible Society's Kim Carter and Stratmark's (now KerstenDirect) Max Bunch shared "4 Mistakes to Avoid and 3 Ideas for Uncovering Major Donors in Your File."
Last year at the DMA Nonprofit Federation's 2012 New York Nonprofit, American Bible Society's Kim Carter and Stratmark's Max Bunch shared a case study on how the organization uncovered major donors in its mass marketing files. I attended the session and wrote about the findings in the feature "Case Study: Uncovering Major Donors in Your Mass Marketing Files."
American Bible Society, a faith-based organization dedicated to bringing the message of the Bible around the world, is one of the three featured organizations at Engage. In our May 2005 issue, Stratmark's Max Bunch described how ABS retooled its message and survived two years without acquisition mailings by taking "A Well-Calculated Risk."
Announcing the 2013 Fundraising Professionals of the Year Awards Rising Stars.
Adcieo, the digital division of LW Robbins, announced the addition of two senior staff to its management team, with the appointment of Debbie Snyder as vice president of sales and marketing, and Thalia Driessen as creative director.
Here are four mistakes to avoid and three ideas to keep in mind when digging through your data to get those major gifts.
Would you treat one of your $100 donors differently if you knew he or she had given a $100,000 gift to another charity, and would you treat those donors differently if you knew there were 5,000 more just like them on your housefile?
Hoagland comes to Newport with more than 30 years of agency experience. During this time, Hoagland launched and grew highly successful fundraising programs for March of Dimes Canada, The Jimmy Fund, Feed the Children, Save the Children, International Child Care, American Red Cross Chapters, Campaign for Tobacco-Free Kids, AARP, HSUS, Paralyzed Veterans of America, The Missionary Oblates of Mary, and others.
Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.