Merkle Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Gold Awards Flashback: Canine Companions for Independence (2013 Email Campaign of the Year)

August 5, 2014 Joe Boland

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year’s Email Campaign of the Year for organizations with annual operating budgets of $10 million or more from Canine Companions for Independence and Merkle.

Meet Our 2014 Editorial Advisors

December 1, 2013 Margaret Battistelli Gardner

FundRaising Success is blessed and proud to work with some of the brightest stars in the fundraising firmament. Meet our latest 2014 Editorial Advisory Board members.

A Blast From the Past: The ‘Up and Out’ Fallacy (March 2006)

November 25, 2013 Tim Burgess

Big-dollar donors don’t need to be protected from your regular mailstream.

Donor Recognition: The Real Key to Retention

November 1, 2013 Joe Boland

Nothing keeps donors engaged like timely, personal acknowledgments. If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?

E-mail ($10 Million and Up): Canine Companions for Independence

October 1, 2013 Margaret Battistelli Gardner

FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence E-mail ($10 Million and Up) winner: Canine Companions for Independence.

Russ Reid and SCA Direct Merge

August 22, 2013

Direct-response marketing agencies Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, Calif., and Toronto, while SCA Direct is headquartered in Fairfax, Va., a suburb of Washington, D.C.

Modeling — Taking It Straight From the Experts (Part 2)

April 3, 2013 Angie Moore

Welcome to Part 2 of yesterday’s post. Modeling: The more I thought about it, the more I wanted to know what the experts were thinking — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

Modeling — Taking it Straight from the Experts (Part 1)

April 2, 2013 Angie Moore

The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

Engage Conference Spotlight: Shake Off the Blues and Bring on the Boomers

April 2, 2013 Joe Boland

In our November issue, Multichannel Moxie authors Karin Kirchoff, VP of MINDset Direct, and Jeff Regen, general manager of the nonprofit group at Merkle, talked about baby boomers and the opportunities they present as donors.

Growing Donor Files: It’s Time for a New Approach

April 1, 2013 Karin Kirchoff

What are you doing to message to different donor groups (perhaps we should first ask what you are doing to identify different donor groups!) in a more donor-centric way?

Company: Merkle