Customer relationship marketing agency Merkle has announced the launch of its new nonprofit brand, Do What Matters.
Customer relationship marketing agency Merkle announced that it has been chosen by the U.S. Olympic Committee (USOC) as its agency of record (AOR) to provide marketing for its national direct-response fundraising program.
The USOC chose Merkle as its strategic partner to provide analytic, strategic, creative positioning, mail production and product management services for the organization’s national direct-response fundraising program.
On May 19, FundRaising Success will host its second annual virtual conference and expo: Engaging, Enlightening, Empowering Donors. Did we mention it's FREE? Each week until then, we'll be publishing bios of our featured speakers. Today: Angie Moore.
Customer relationship marketing agecny Merkle announced its acquistion of Pittsburgh-based IMPAQT, a recognized leader in search marketing. IMPAQT's expertise in SEM, SEO, bid management and search analytics complements Merkle's extensive analytics, database and digital marketing capabilities and expands its integrated customer marketing solutions.
The Direct Marketing Educational Foundation has announced the recipients of its 2011 Rising Stars Awards and 2011 Corporate Commitment Award. The winners will be honored at the Rising Stars Awards Dinner June 21.
On March 2, FundRaising Success hosted a webinar titled, “Strategies for Seamless Integration Across Fundraising Channels.” Speakers included Tabetha Leinweber, director, direct marketing, Susan G Komen for the Cure; Craig Wood, founder and CEO, Clarity Group; Greg Fox, senior vice president, chief strategy officer, Merkle; and Angie Moore, general manager, nonprofit practice, Merkle.
Fundraising professionals shared four ways to justify donor acquisition to the higher-ups during the 2011 Washington Nonprofit session "Asking Up: Making the Acquisition Justification to Your CFO/CEO/Board."
This week's insider news includes new agency partnerships for The Salvation Army and Amnesty International USA; and a program to support multichannel giving by U.K. organizations.
Industry news this week includes DMA Innovation Award Winners, an enhanced faith-based masterfile and new datacards, and new data apps.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.