Looking Back: The Better Newsletter
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FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. In the December 2007 issue, FS columnist Jeff Brooks, then creative director at Merkle and now creative director at TrueSense Marketing, provided four steps to give your newsletter maximum positive impact with donors in his column, "The Better Newsletter."