Today’s audiences require is honesty, unguardedness, apologies and freebies. That opens you up to unpredictable risks, but it also can be beneficial in many ways, offering organizations opportunities to:
- Find out how people really feel about their brands and organizations; see whose opinions matter most to their customers; and find out what motivates them, inspires them and frustrates them.
- Directly engage any person or group, rather than just a "polling sample" of constituents. Reach them at home or work, in their car, etc., and join in as much — or as little — as you want.
- Influence the conversation. Accentuate the positive and handle the negative; correct misinformation before it spreads; and tell your story to "make it the definitive version," Kelly said.
The key is to engage your community, not be a cop. Blanchard shared the following four steps for reaping the benefits of social media:
Listening, Engaging and Measuring in Social-Media Spaces
Today’s audiences require is honesty, unguardedness, apologies and freebies. That opens you up to unpredictable risks, but it also can be beneficial in many ways, offering organizations opportunities to:
The key is to engage your community, not be a cop. Blanchard shared the following four steps for reaping the benefits of social media: