It's important to remember these three things when it comes to your presence in social media:
- You aren't in charge. But you can have a central position, offering insider input.
- You can't suppress dissent. But you can engage dissenters directly and one on one, and become part of the conversation. Give dissenters reasons to change their minds.
- You can't make people like you. But you can be honest, forthcoming and interesting. Lose the corporatespeak and talk like a regular human being.
Blanchard described the characteristics of and different engagement strategies for individuals in each of your defined groups, and shared tips for how organizations can engage them. Set realistic goals for moving people in each group toward the next, more engaged group. For example, it's a waste of time trying to turn foes and fiends into fans. While not everyone will convert, engagement can lead to measurable progress.
Listening, Engaging and Measuring in Social-Media Spaces
It's important to remember these three things when it comes to your presence in social media:
Blanchard described the characteristics of and different engagement strategies for individuals in each of your defined groups, and shared tips for how organizations can engage them. Set realistic goals for moving people in each group toward the next, more engaged group. For example, it's a waste of time trying to turn foes and fiends into fans. While not everyone will convert, engagement can lead to measurable progress.