"Sometimes, it's a negative comment that has nothing to do with your brand, but mentions it," Blanchard said. "And you're just along for the bumpy ride."
Strategy: Combat the efforts of foes by sharing your more positive experience with your organization. You're not telling them they're wrong, you're just sharing an alternate experience. This will help to neutralize negativity.
Listening, Engaging and Measuring in Social-Media Spaces
"Sometimes, it's a negative comment that has nothing to do with your brand, but mentions it," Blanchard said. "And you're just along for the bumpy ride."
Strategy: Combat the efforts of foes by sharing your more positive experience with your organization. You're not telling them they're wrong, you're just sharing an alternate experience. This will help to neutralize negativity.