Communication has gone from serving rulers to serving everyone, from being one-way only to "every which way,” and from being in the hands of professionals to being controlled by amateurs. The explosion of the Internet has resulted in the mass amateurization of publishing, where individuals now have as much publishing power as big corporations and organizations, making your organization now just one voice among millions. In this environment, you can be sure that there are conversations about your brand going on. The question is, are you a part of them? And if so, how?
Listening, Engaging and Measuring in Social-Media Spaces
Communication has gone from serving rulers to serving everyone, from being one-way only to "every which way,” and from being in the hands of professionals to being controlled by amateurs. The explosion of the Internet has resulted in the mass amateurization of publishing, where individuals now have as much publishing power as big corporations and organizations, making your organization now just one voice among millions. In this environment, you can be sure that there are conversations about your brand going on. The question is, are you a part of them? And if so, how?