"Left unchecked, they can intimidate and silence your fanatics. They can coax passive foes into becoming active fiends. They can convert the undecided over to the dark side," Blanchard said.
Strategy: The fiend antivenom is engagement. Put out fires where you can. Disarm them with apologies, when possible. Be the voice of reason. But most of all, don't be afraid of them.
Listening, Engaging and Measuring in Social-Media Spaces
"Left unchecked, they can intimidate and silence your fanatics. They can coax passive foes into becoming active fiends. They can convert the undecided over to the dark side," Blanchard said.
Strategy: The fiend antivenom is engagement. Put out fires where you can. Disarm them with apologies, when possible. Be the voice of reason. But most of all, don't be afraid of them.