'I Would Like to See Mobile Go Away.' He Said What?
Richard McPherson
President/creative director, McPherson Associates
My favorite fundraising trend right now is online aggregators like Kickstarter. I would like to see boring, dated annual reports just go away.
Gail Perry
Fundraising consultant and author, Fired-Up Fundraising
I don't like trends because they seem to be the new, bright, shiny object that people hope will rescue them from having to do the hard work of fundraising. That said, I like the new trend toward everything happening online. I would like to see trying to raise money from special events just go away.
Sandy Rees
Fundraising coach, consultant and author, Get Fully Funded
My favorite fundraising trend right now is social media, because it levels the playing field for all nonprofits and can give us such a wonderful glimpse into the lives of our donors. I wish telemarketing would go away!
Holly Ross
Executive director, NTEN
My favorite fundraising trend right now is monthly sustaining gifts. I would like to see pennies taped to direct-mail letters just go away.
Kimberly Seville
Freelance copywriter and creative strategist
My favorite fundraising trend right now is too hard to pick. I would like to see the silver-bullet mentality just go away.
Willis Turner
Senior copywriter, Huntsinger & Jeffer
My favorite fundraising trend right now is the focus on donor retention. I would like to see continually upping the premium ante in acquisition just go away.
