National senior director of philanthropy, Make-A-Wish Foundation of America
My favorite fundraising trend is growth in online giving. Having said that, total focus should not be on technical, impersonal programs for growth. You must continue to be an educator, facilitator and motivator, and stress emphasis, where possible, on a balanced program of annual gifts, major gifts and planned gifts with a sound development-services support system in place!
CEO, Russ Reid
My favorite fundraising trend right now is multichannel fundraising. I would like to see mobile go away — until we can get larger gifts and have the ability to cultivate the donors.
Principal and president, Non-Profit Group, DMW Direct
My favorite fundraising trend right now is a real embrace by many organizations to create true sustainer programs. This approach rewards donor loyalty, stabilizes giving programs and allows organizations to develop real relationships with their donors beyond making constant appeals.
Founder, Lighthouse Counsel
My favorite fundraising trend right now is finding effective ways to connect with donors, including social media. I would like to see social media for nonprofits without goals and measurable results just go away.
Vice president, MINDset Direct
My favorite fundraising trend right now is multichannel program integration. I would like to see organizational silos just go away.
Director of Internet solutions, Blackbaud
My favorite fundraising trend right now is multichannel campaigns that leverage online and offline channels. I'd like to see shiny objects just go away. There is still too much preoccupation with tools and tactics without enough focus on the strategy and outcomes.