Fundraising: It's All About 'I' (Integrity, That Is)
"We view you as our partner and value our relationship" is the right attitude for a fundraiser. But it has to be practiced, not just proclaimed. In a healthy relationship, we listen to one another and don't always insist on having our way. So why is it that with donors, we can insist on doing things our way and ignore what the donor requests?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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