Fundraising: It's All About 'I' (Integrity, That Is)
Know your facts
Did you review your organization's 990 last year? There's a chance the donor you are speaking with has, and you need to be at least as informed as he or she is. Plus, a 990 (the form nonprofits file annually with the IRS) gives a great deal of information about your organization. Some of it may surprise you, and some may even concern you — but if you haven't read it, you won't be prepared if a donor raises a question or an objection based on what he or she has read or even just assumes.