Finally, are you proud of your organization's fundraising? If you are the sole or main fundraiser, you may have your imprint on everything. But if you are part of a larger team, many things can happen that you don't see or have any influence over. Remembering that you are not the target audience, do you feel good about being associated with those fundraising efforts? If you don't understand why something is the way it is, ask questions. There are best practices that can significantly improve net income. This doesn't mean best practices supercede honestly presenting the facts, but dismissing (or feeling ashamed about) fundraising programs without investing the time to understand them can destroy your attitude.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.