Fundraising: It's All About 'I' (Integrity, That Is)

Check your attitude
Believing in your organization and in what it accomplishes is essential. If you are negative about your leadership, your program accomplishments or your fundraising methods, that affects your conversation with a donor.

Avoiding these negativisms means you need to invest the time to understand. Why do your program staffers do what they do? Is that best practice, and if so, why? Take the time to see your programs in action, and get to know some of the people who benefit from them. What excites you? If your answer is "nothing," you have a real challenge exciting donors to support the work. Enthusiasm is contagious — but so is negativism.