Final Thoughts on Fundraising 2011
Vice president, MINDset Direct
Flat is the new up.
Director of Internet solutions, Blackbaud
Fundraising is still in recovery. The Blackbaud Index of Charitable Giving has shown single-digit and double-digit growth throughout the year. The challenge is that the improvements aren't evenly distributed across the sector yet. Some groups are bouncing back faster than others.
President/creative director, McPherson Associates
Generally steady, like retail sales — no huge ups or downs.
Fundraising consultant and author, Fired-Up Fundraising
Unsettled. Unstable. Totally hanging on the state of the economy and everyone's sense of financial stability.
Fundraising coach and consultant, Get Fully Funded
The state of fundraising at the end of 2011 depends on the mindset of the fundraiser. Those who have a plan and are raising money on purpose, AND who have a positive mindset WILL raise money and meet their goals. Those who are being reactive and blaming the economy for their problems won't be successful.
Senior partner, Veritus Group
Better than ever! People NEED to give. It's built into our DNA. It's our job to help people find JOY in their giving. If we are doing our work right, it doesn't matter if we're in a recession or not. So, really, the state of fundraising is really a state of mind.
Freelance copywriter and creative strategist
For political groups, ramping up to rake it in between now and Election Day 2012. For everyone whose tires are deflating as a result, cautious. For groups feeling the continuing pinch of a recession that's technically supposed to be over but must not feel like it's over to donors because giving hasn't bounced back, also cautious.
President, Mail Enterprises
Positive for donor cultivation, still tough for donor acquisition.
Senior copywriter, Huntsinger & Jeffer
Panicky. The onslaught of new media, and the myriad ways of touching donors are bewildering, even for most professionals. And there is little or no consensus, and even fewer "best practices" on the best ways to link fundraising and "engagement.