Feed The Children Selects the Omniture Online Marketing SuiteTM to Expand Donation Programs Around the World
OREM, UT, April 30, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Feed The Children, an international nonprofit relief organization serving children and families in need, has selected the Omniture Online Marketing Suite™ to improve and streamline its online presence. Feed The Children will utilize Omniture SiteCatalyst®, Discover®, SearchCenter™ and Test&Target™ as an integrated portfolio of optimization applications for online analytics, visitor acquisition and conversion.
"We have expanded to serve children and families in more than 118 countries around the world and we need to ensure our online presence can keep up with that pace of growth as it's the primary driver for our monetary and in-kind donations," said Jerrald Buchanan, Vice President of Information Technology, for Feed The Children. "We previously used a free and basic Web analytics tool, but needed a more comprehensive solution. We selected the Omniture Online Marketing Suite for real-time actionable insight and site optimization to improve the effectiveness of our site and increase the potential of our fundraising and relief efforts."
Using Omniture SearchCenter, the organization can increase its online presence through more powerful search marketing that automates complex keyword bidding, which is performed manually and is more time-consuming today. Omniture Discover will enable the segmentation of donor groups so more tailored and relevant outreach programs can be created for different sets of donors. With Omniture Test&Target, Feed The Children can quickly and efficiently test various headlines, content and creative elements to better optimize its landing pages and improve conversion for online donations. Using Omniture SiteCatalyst, Feed The Children's Web team will help provide deeper insight into its site activity and measure ROI so its investment in online outreach programs can be more fully leveraged.
"Improving the presentation and relevancy of our site's content and providing the appropriate calls-to-action are critical to enhancing our donors' online experience," added Buchanan. "We hope that improving our online channel for our donor constituents will in turn help increase the amount of support we can provide to those in need."
