Microsoft Corp.

Augmented and Virtual Reality to Grow to $150 Billion by 2020, Forecaster Says
April 7, 2015

The augmented reality and virtual reality markets have yet to get off the ground. But market advisor Digi-Capital estimates that the combined markets will reach $150 billion by 2020. Digi-Capital Managing Director Tim Merel believes that augmented reality—where you can add a virtual overlay to glasses that enable you to see the real world in a new way—will be four times bigger at $120 billion than virtual reality, which immerses you in a virtual world via goggles.

Apple Commits More Than $50 Million to Diversity Efforts
March 12, 2015

In an exclusive interview with Fortune, Apple’s human resources chief Denise Young Smith said the company is partnering with several nonprofit organizations on a multiyear, multimillion-dollar effort to increase the pipeline of women, minorities and veterans in the technology industry—and, of course, at Apple.

Microsoft Word: The Fundraiser’s Frienemy
January 19, 2015

We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today's business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge.

Corporate-Giving Effort Aims to Expand Giving Tuesday
December 2, 2014

Organizers of the "1-1-1" model for corporate giving hope to use Giving Tuesday to dramatically expand the effort.

The goal of the 1% Program, launched on Tuesday, is to recruit 500 companies to pledge 1 percent of their equity, 1 percent of their employees’ time and 1 percent of their product to charity by Giving Tuesday 2015. The effort is patterned after the 1-1-1 model that Salesforce founder Marc Benioff created 15 years ago.

Early Signs Point to Another Big Growth Year for Giving Tuesday
December 2, 2014

Giving Tuesday 2014 appears poised to repeat its sophomore year growth, when the day of philanthropy nearly doubled donations around the world. Based on the goals of participants and promises of matching gifts, and a sample of this year’s campaigns, Giving Tuesday could raise $40 million or more. Estimates of online donations tied to Giving Tuesday in 2013 range from $21 million to $32 million.

Keep It Simple. Really
December 1, 2014

Anything that makes the reader's job harder, no matter how insignificant it might seem, is a turn-off.

In Ebola Fight, Private Foundations Provide Critical Financial Aid
November 17, 2014

The unpredictable nature of the Ebola virus has made the government’s partnerships with private donors critically important in the crisis response. Working outside the politically charged federal appropriations process and the sometimes sluggish bureaucracy, foundations and private individuals have been able to offer much-needed relief for those on the front lines.