Embracing Nonprofit 2.0 in Your Organization
Measure your progress
There’s an old saying that not everything that can be counted counts and not everything that counts can be counted. This might be true, but it doesn’t mean that you shouldn’t have measurable goals and a way to measure them. Every goal must have metrics, and it all begins with measuring where you stand today. Your first basis for comparison should always be against your own past performance. Start by measuring how you performed in the last capital campaign, the last annual appeal, the last e-mail message, etc.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.