Embracing Nonprofit 2.0 in Your Organization
At the same time, don’t get make the mistake of getting too caught up in statistical averages and benchmarks. Being below the average doesn’t tell you how to improve, being above the average doesn’t tell you how to stay there, and being near the average only encourages mediocrity. The organizations that understand that both qualitative and quantitative measures help guide decision making will be best able to confirm their success.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.