Embracing Nonprofit 2.0 in Your Organization
Lately, everyone seems to be questioning whether Web tools such as social networks are actually resulting in donations. This line of thinking is a bit too facile. Since when is the rationale for doing anything solely based on whether it is a direct fundraising source? Sites like Facebook and Eons can help your organization build and maintain relationships with constituents in a high-volume and low-cost way that few offline programs can match. Who could argue that this is good for an organization’s growth and eventual financial stability? Organizations that extend their reach to places frequented by millions of current and prospective constituents are demonstrating their keen understanding of the power of the Internet.
Integrate your channels
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.