Embracing Nonprofit 2.0 in Your Organization
Traditional fundraising channels include personal solicitation, events, publications, telephone, stewardship letters and direct mail. These are some of the basic offline tools that most nonprofit organizations utilize. The Internet adds another entire set of channels including Web sites, e-mail, search engines, social networks, (RSS), weblogs, podcasts and more. The organizations that leverage both online and offline channels together will have the agility to communicate in more successful ways.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.