Embracing Nonprofit 2.0 in Your Organization
The second step is to stop using fragmented systems that turn your constituents into irreconcilable carbon copies regardless of the channels they use. You need to have a holistic view of your constituents across channels, and it shouldn’t require a Herculean effort. Remember that integration is not about data — it is about leveraging information to take strategic actions. Organizations that treat individuals as individuals no matter the communication channel are best poised for success.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.