Conference Roundup: Every Dollar Counts

Fundraisers seem to have plenty of reasons why they don’t do such a great job when it comes to engaging low-dollar donors. Among them:

* They aren’t loyal.
* They lower a nonprofit’s average gift.
* They don’t have a strong return on investment.

But those generalizations simply aren’t true, according to Craig Zeltsar, vice president of client services at Lexington, Mass.-based direct-response agency Thompson Habib Denison, who spoke during the session “Low Dollar Donors: The Myths, The Realities and The Value” at the 2008 New York Nonprofit Conference earlier this month.