Thompson Habib Denison

Fundraisers seem to have plenty of reasons why they don’t do such a great job when it comes to engaging low-dollar donors. Among them: * They aren’t loyal. * They lower a nonprofit’s average gift. * They don’t have a strong return on investment. But those generalizations simply aren’t true, according to Craig Zeltsar, vice president of client services at Lexington, Mass.-based direct-response agency Thompson Habib Denison, who spoke during the session “Low Dollar Donors: The Myths, The Realities and The Value” at the 2008 New York Nonprofit Conference earlier this month. According to Zeltsar, low-dollar donors: * can give more frequently over

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