Charity E-mail Newsletters "a Waste of Time," says Obama Strategist

Feb. 20, 2009, Third Sector — Email newsletters to supporters are a waste of time and effort and should be ditched by charities and NGOs, according to Barack Obama's digital strategist.

Speaking at a presentation at City University in London this week, Thomas Gensemer, managing partner of Blue State Digital, the company behind President Obama's online election campaign, urged organisations to instead send short, personalised emails to supporters giving clear instructions for participation.