Part 4 of the NTEN webinar series — Evaluating Your Email Marketing Efforts for Success! — featured Lauren Miller and David Leichtman, senior strategist and director of e-mail programs, and director of analytics and technology, respectively, for Blue State Digital, the firm highly recognized for its work on President Obama's campaign, sharing tips on evaluating e-mail marketing efforts.
Blue State Digital
June 10, 2009
February 20, 2009
Email newsletters to supporters are a waste of time and effort and should be ditched by charities and NGOs, according to Barack Obama's digital strategist.