Broadening the Reach
Both Koman and CCFA CEO Rodger Derose are optimistic — and for good reason.
Takin’ care of business
“We’ve really tried to model CCFA after the business world, where Roger is not only raising the adrenaline for our patients and supporting family members, but looking at broad-based program activity that will drive new business revenues to the organization,” Derose says. “When it comes to raising awareness, it’s much easier to cut through the clutter when you’re talking about high-adrenaline events such as NASCAR racing and jumping out of airplanes rather than the more traditional events, which CCFA still does.”