OneCause and Virtuous Team Up to Enhance the Donor Journey
OneCause, a provider of digital fundraising technology, announced its new integration with Virtuous CRM. The integration seamlessly exports event, auction, and total giving data from OneCause to Virtuous CRM, centralizing a wealth of data and providing deeper insight into donor preferences and behavior.
By combining donor data and fundraising activities from their auctions and events, nonprofits that adopt the integration will gain a comprehensive view of donor interactions, leading to more personalized and meaningful engagement with supporters.
"Today's donors expect personalized digital interactions, and those expectations extend to the giving experience," said Steve Johns, chief executive officer at OneCause. "With this integration, nonprofits can better meet the needs and preferences of individual donors, providing a more personalized, authentic connection to missions, enhancing fundraising efforts, and ultimately enabling greater impact."
When a supporter's giving activity flows from OneCause into Virtuous, fundraising professionals will be able to leverage real-time data to automate communications, add tasks, and easily append donor information. This provides nonprofits with insights for the next best action in the donor journey, helping to build trust and loyalty through personalized engagement. Layering the additional data elevates the understanding of a donor's capacity and motivations to help nonprofits create hyper-personal and responsive donor experiences that grow giving.
"The OneCause and Virtuous integration will empower fundraisers everywhere to grow giving with the power of Responsive Fundraising," said Gabe Cooper, chief executive officer at Virtuous. "We couldn't be more excited to join forces with OneCause to create the most holistic giving platform for today's modern fundraiser."
The integration is available to OneCause customers who utilize Virtuous as their CRM solution.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
