Ellen Cobb Church, principal and CEO of Craver, Mathews, Smith & Co., Marjorie Spitz-Nagrotsky, director of development for Americans United for Separation of Church and State, and Heather Wallace, director of marketing for City Harvest, share quick tips for nonprofits on how to survive and thrive in turbulent times, which they presented a session on at the DMANF's 2009 New York Nonprofit Conference.

PACKAGE OF THE YEAR Gold: Habitat for Humanity International Special Development Appeal (Craver, Mathews, Smith & Co.) Silver: Rhode Island Community Food Bank Annual Review Brochure (DaVinci Direct) Bronze (Tie): Tuskegee Airmen — Charles McGee Campaign (Fundraising Strategies) CARE November/December World Report (Merkle) ACQUISITION (50,000 OR MORE MAILED) Gold: Utah Food Bank 2007 Thanksgiving Donor Acquisition (L.W. Robbins) Silver: Wildlife Conservation Spring 2007 Acquisition (Schultz & Williams) Bronze: Mail Call Hurts (Gum Version) (Fundraising Strategies) ACQUISITION (FEWER THAN 50,000 MAILED) Gold: Tuskegee Airmen — Charles McGee (Fundraising Strategies) Silver: Bidawee “Welcome” (SCA DIrect) Bronze: Adaptive Clothing Gift Tag Package (Fundraising Strategies) RENEWAL (50,000

Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.

Let's Get Personal Feb. 7, 2006 By Abny Santicola, associate editor, FundRaising Success Direct mailers, most nonprofit direct mailers in particular, are missing the golden opportunity that's personalization, says Tom Keller, captain of all that's direct mail at international fundraising consultancy Smith, Beers, Yunker and Co. Using nothing more than a prospect's ZIP code, mailers can go beyond merely personalizing the salutation at the top of a letter, using personalization to add relevancy to messaging by talking about mission-related issues that hit close to home and "bring the message to the doorstep of the person who is receiving the mail," Keller says. Keller

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