Books: Naming Rights, Special Events
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Event planners and executers can make guests feel important by pampering and entertaining them; they can gain guest support by making an emotional appeal and educating them; and they can use appropriate marketing techniques to help guests want what the organization is selling.
Finally, he writes, “Guests can get caught up in the thrill of bidding by putting show-business into the live auction.”
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Melissa Busch
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