Books: Naming Rights, Special Events
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“Every time an organization signs a naming rights deal, that organization is forever transformed by the impact of the amount of money now at their disposal,” Burton writes.
“For the nonprofit’s staff, the naming rights gift is a validation for the hard work they have done and plan to do in the future. It’s an indirect vote of confidence that helps fuel morale for the ongoing mission and the vision of the organization as a whole.”
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Melissa Busch
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