Books: Naming Rights, Special Events
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1. Feel important.
2. Gain a desire to support your cause.
3. Want what you’re selling.
4. Get caught up in the thrill of bidding.
“When you, your committee, your volunteers and your Auctioneer focus on achieving these four objectives, your fundraiser will have the best chance of being the most successful ever,” O’Keef writes, adding that it’s not as difficult as it might seem.
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Melissa Busch
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