John Wiley

The book “Winning Grants Step by Step” by Mim Carlson and Tori O’Neal-McElrath helps make the “magic” happen when it comes to grantmaking and grantseeking. “Winning Grants” walks users through the basic grantwriting process by illustrating the importance of doing research up front, following directions, building relationships and implementing sound programming. “By employing the strategies as outlined, you will significantly increase your ability to turn organizational programs, projects, and even general operating needs into proposals worthy of the full consideration of funders,” according to the book. The book, which is part of the Jossey-Bass Nonprofit Guidebook Series, is a hands-on, user-friendly

“Naming Rights: Legacy Gifts & Corporate Money” It’s a cutting-edge, emerging trend in the nonprofit sector — selling naming rights to boost brand recognition during fundraising campaigns. Author Terry Burton, president and founder of Dig In Research 2007, a Vancouver, British Columbia-based consultancy that provides research and strategic planning services to fundraising professionals, explains the ins and outs of naming-rights programs in higher education, health care, and arts and culture organizations, and other nonprofits his new book, “Naming Rights: Legacy Gifts & Corporate Money.” He also teaches how to benchmark and compete with peer organizations for patrons of buildings and other spaces, and

Reynold Levy’s book, “Yours for the Asking: An Indispensable Guide to Fundraising and Management,” is a how-to guide for those who are afraid or hesitant about asking for money and those who are simply trying to improve the effectiveness of their fundraising. “Giving is not a spontaneous act,” Levy writes. “People, corporations, and foundations donate funds largely because they are asked to do so. It is a puzzle that while giving funds to nonprofit institutions is hardly unusual, the act of asking seems so universally disliked, misunderstood, and disdained.” Levy uses simple language to explain how to reach wealthy people face to face,

The question isn’t whether or not nonprofits should use new media and technologies to engage new members — but how. Ben Rigby’s new book, “Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth,” provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, members and donors. The book, presented by Rock the Vote, briefly touches on fundraising, but primarily focuses on friendraising — using new media to engage young people now in the hopes of making them donors later. Throughout the book, Rigby reviews the most popular Web 2.0

Many nonprofit organizations find themselves existing in a sector that is rapidly expanding and becoming more and more competitive. This new environment has given rise to a far more discerning and demanding breed of donor, vitally interested in reshaping the ways in which he or she does business with nonprofits. In his useful book “Yours, Mine, and Ours: Creating a Compelling Donor Experience,” Barry McLeish offers sound advice to nonprofit leaders on how to go about attracting and maintaining donors in this new and challenging charitable landscape. “What nonprofit executives can do is to prepare themselves for different environmental and organizational possibilities in

Creating a solid base of supporters is necessary for any organization that wants to fulfill its mission, as annual-campaign donors support the work the organization is doing in that year but also are a solid group of people the organization can turn to when doing special fundraising efforts like capital campaigns. In her book, “Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment,” fundraising consultant, speaker and facilitator Kay Sprinkel Grace dedicates a chapter to the role of annual campaigns in garnering community support. Annual campaigns — campaigns that take place all year round — are designed to provide ongoing funds to the organization and

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