Books: Naming Rights, Special Events
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John Wiley & Sons Inc., 2008; $45
“Shake the Money Tree: How to Produce a Winning Fundraising Event with a Live and Silent Auction”
According to “Shake the Money Tree: How to Produce a Winning Fundraising Event With a Live and Silent Auction,” by Richard O’Keef, founder of Richard O’Keef Fund-Raising Auctions, nonprofits can make the best of live and silent auctions by following the “The Four Objectives of a Successful Fundraiser,” which are to make guests:
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Melissa Busch
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