British Columbia

“Naming Rights: Legacy Gifts & Corporate Money” It’s a cutting-edge, emerging trend in the nonprofit sector — selling naming rights to boost brand recognition during fundraising campaigns. Author Terry Burton, president and founder of Dig In Research 2007, a Vancouver, British Columbia-based consultancy that provides research and strategic planning services to fundraising professionals, explains the ins and outs of naming-rights programs in higher education, health care, and arts and culture organizations, and other nonprofits his new book, “Naming Rights: Legacy Gifts & Corporate Money.” He also teaches how to benchmark and compete with peer organizations for patrons of buildings and other spaces, and

Four Characteristics of Senior Givers Four Characteristics of Senior Givers March 28, 2006 By Abny Santicola, editor, FundRaising Success Advisor Most nonprofit development professionals know that older donors like to give via direct mail. But what are some other traits of this massive donor demographic? In a recent conversation, Harvey McKinnon, president of Harvey McKinnon Associates, a donor-relationship consultancy based out of Vancouver, British Columbia, Canada, shared some of the other giving nuances common to senior donors. 1) Seniors are prime candidates for monthly giving. Electronic pledge programs where people give, say, $25 a month to a charity are an easy sell

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