Are You Ready for Grassroots Fundraising?
It’s different than fundraising on a larger scale, and knowing how it differs is critical.
In a nation of nearly 1.6 million registered 501(c) nonprofits, according to the National Center for Charitable Statistics, there are multiple differences. Some of these differences are moot when it comes to fundraising; after all, people are still people, even if they support the biggest nonprofit or a small startup. They expect to be asked for a gift, thanked for that gift and receive assurance that their investment is making a difference.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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